There is more to leadership than just knowing the technical aspects of how to manage a team. Effective leaders are many things: determined, ethical, innovative, passionate, kind, curious, focused, confident, collaborative, courageous, wise and empowering.

What You Will Learn

• How to identify and define the competitive advantages of your business
• How to refine your strategy to maximize your competitive advantage and drive profits
• How to leverage the four connected strategies to create continuous relationships with customers
• How to move beyond traditional modes of customer interaction to create a fundamentally new business model
• How to create a portfolio of connected strategies to respond to different customer segments
• How to achieve sustainable competitive advantage in today’s business environment